Design and Typograph
Typography
- Legibility vs Readability
- Expressive fonts/type fore eye catching readability
- Clean serif/sans-serif fonts/type for smaller body copy
- Sans-serif fonts designed for screen viewing assist in readability
Legible Type faces: Baskerville, Frutiger, Futura, Garamond, Gill Sans, Helvetica, Palatino, Times New Roman
Serif: reads best at smaller sizes, can be complimentary
Font Variance: Too many fonts confuse the reader
- use 2 fonts
Definition: Fonts that are too similar cause ambiguity
Readability: Use upper and lower case letters for optimum clarity
Alignment: Left alignments reads easiest, consider eye flow as it moves down a page
Emphasis: Use these tools with discretion and without disturbing eye flow
Integrity: Avoid stretching or distorting type
Weight: Strive for a sense of balance
Kerning: Is the spaces in-between letters
Tracking: Is when your applying letter spacing, but in paragraph
Large Text Blocks: Rags
- Strive for consistent, rhythmic rags
- The purpose of effective rags is not only to achieve aesthetic beauty
Consistant Spacing
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