Color Theory

Design Color Theory
- Primary-Secondary-Tertiary

Primaries
- Blue, Red, Yellow

ROYGBV
- red, orange, yellow, green, blue, violet
- Light travels in waves. Different colors have different wave lengths
- Pigment generated colors are delivered from the primary colors

Secondary: mixing primary colors creates other colors. Ex. RED+BLUE=PURPLE

Tertiary: a combination of primary and secondary colors

Subtractive Color: pigment generated

Additive Color: light generated

Color Modes:

Monochrome
- Tints, shades and tones of a single hue

Grey Scale
- Black and White only

Web Safe RGB
- Hexadecimal compatible

Color Modification

Tints: Add white to a pure hue
Shades: Add black to a pure hue
Tones: Add grey to a pure hue

Color Harmony

Complimentary: yellow+purple+orange+blue+green+red
- opposite to each other on the color wheel

Split Complimentary: across from and two to the right or left

Analogous: colors next to each other on the color wheel

Triad: triangle in the center of the color wheel each point being the color

Tetratec: Rectangle in the center of the color wheel each corner is chosen color

Quadrilateral: Square in the center of color wheel each corner is chosen color

Color Palettes: Different color palettes can invoke a mood, location, emotion

Color intensity: Color intensity changes in relation to its surrounding color

Color Allocations: These types of color associations are universal to all people

Cultural and psychological color association: these color associations are generated from cultural and contemporary sources