Logo Design Intro

Logo Design Intro

Logo, Branding and Identity

Developing an understanding of branded framework

What is a Brand?

- Brand is the “perceived” emotional corporate image as a whole, it is the reputation both claimed and perceived.

What is branding?

-       A organizations brand or branding is essentially their public image

-       A designer can create the framework for a brand, colors, fonts, artwork, style…                      but the audience completes the brand through an emotional reaction with it

What is Identity?

-       Corporate Identity is compromised of the visual aspects that form the brand

-       Close attention is paid to executing a consistent experience for the viewer

What is Identity Design?

-       The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually very detailed

What is a Logo?

-       A logo is for identification

-       A logo is the simplest way a company or a organization can represent itself, through the use of a mark or icon

Why Vector Art?

-       We create logo’s as vector art because it is flexible, powerful and easy to edit, this is important when you want to change the design or size

Art Style

-       Logo’s are often created with fill- only to ensure precise scaling and printing

-       Avoid thin lines and accents that may vanish at smaller sizes

-       Focus on a strong figure ground composition and relationship with logo elements

Pencil to Vector

-       Creating a logo design requires many phases

-       Many meetings and review sessions are required to arrive at a design that works

-       Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and photography

Final Art

-       Decide what your graphic style is

-       Wide range of style to choose

-       Choose what fits your concept and market

Color

-       Color makes a huge difference use colors that are appropriate for the design

Logo Design Rules

-       Describable

-       Effective without color

Design Style

-       Typeface focused

-       Mixing Typefaces

-       Typeface plus graphic element

-       Typeface plus shapes and symbols

-       Graphic focused design